Whether you are a new artist just trying to break into the art market or whether you are an experienced professional artist, learning art marketing is paramount to the success of your art business. Understanding art marketing and how to market your art will give you a huge competitive advantage, when competing against other artists and it will help you sell your art.

So what are some of the art marketing techniques and art marketing strategies that you can use, if you are just starting a career as an artist or whether you are an experienced artist

1. Find new clients by starting with the people you know.
a. Make a list of everyone you know and start simple
b. Write their name, address, phone number, and email address into an excel spreadsheet
c. When marketing your art, contact each potential client at least three separate ways to let them know about your artwork.
i. Ex email, Facebook, postcard
ii. Ex Letter in the mail, invitation to your show, email
iii. Ex Letter in the mail, email, phone call

2. Network with these people and ask them for referrals of other people that they believe would be interested in you art. Get as much contact information as you can such as name, phone number, email address, and snail mail address. » Read more: Marketing Art – Techniques and Strategies for Growing Your Art Business