So, you’re an artist who’s passionate about your work too? Unfortunately, as artists we need to be able to not only make art that inspires us, but also art that sells so we can continue doing what we love. But how can we do this?

Well, there is a very powerful marketing tool for all artists that is often overlooked – the internet! It can be your best friend when it comes to promoting and selling your artwork. Whether you’re new to the internet, or you’ve been online for years, there are simple and easy to implement ways in which to establish an online presence for yourself as an artist and your artwork.

There are already trading and auction sites online that have well established art sales categories which many artists utilise to continue to make regular sales. Keep an open mind. Sites like eBay are not what you may think! They are simple, easy to use, and can help to boost your art sales when they may not be going so well offline. Sites like eBay already have a large database of people looking to buy art, why wouldn’t they want to buy yours? There are also many art galleries with an established presence online. Research your local art galleries to see if any of them are online or research which art galleries are currently online that you could get involved with. » Read more: Connecting Your Art Business and the Internet