We spend money on sporting events, movies, television, vacations, amusement parks, and anything else that generates positive, relaxing, and fun emotions. The best and highest paid entertainers are the individuals and events that get you involved! They realize that people are moved and influenced by positive emotion, not just information. As professional martial-arts business owners it is our obligation to entertain and involve both our students and their parents. It is our job to generate positive results that lead to positive emotions for everyone, whether participating or just watching our classes. When you begin to understand and implement this concept into all of your classes and every aspect of your school sales will come easier and with greater abundance.

One evening I observed the parents who were sitting in the waiting area of my martial arts school. I soon became very uneasy about the site I was witnessing. Parents carrying on pleasant conversations; Some watching class and looking pretty in-tuned as to what was going on; Others reading a book or magazine, and a couple getting caught up on some office work. You might think, no big deal, I see the same thing every day too. But if you think about how many of these parents were being entertained » Read more: The Martial Arts Business is an Entertainment & Involvement Game